360 º Branding/Web Campaign + Social Media Management
BRAND DESCRIPTION
TASH BLAQUE Beauty Bar is a full-service luxury Beauty Salon located in Bedford-Stuyvesant, New York.
With the slogan "All Things Beauty", MJD had the unique task of curating the visual identity of the brand from scratch.
SERVICES PROVIDED
Over the course of 1 year, MJD has successfully crafted a comprehensive branding package consisting of a wide range of print and digital assets that reflected the salon's upscale, neutral-tone aesthetic and provided a cohesive brand experience.
The branding package included various print materials such as business + loyalty cards, promotional brochures, new client informational forms, as well as other materials to ensure the smooth run of a salon such as cleaning checklists, product restock checklists, drink menus, and salon signage.
Additionally, digital assets such as a 24-hour digital ad monitor service list, social media promotional materials, and invitations for luxury business/networking events were created as well.
BRANDING STRATEGY
The branding strategy focused on crafting a sense of elegance, exclusivity, and personalized service.
The design elements incorporated a sophisticated color palette, clean typography, and high-quality imagery to convey the salon's premium offerings. The branding package has played a vital role in establishing TASH BLAQUE Beauty Bar as a leading luxury salon in the Bed-Stuy community.
WEBSITE DESIGN
